Sir Jim Ratcliffe is continuing to reshape the football leadership team at Man Utd and he has made another key hire in that department.
Manchester United are bringing in former Tottenham and Manchester City executive Sam Erith as their interim performance director. Erith will start at the club on Monday and his temporary role will last until the end of the season.
Ineos have hired Omar Berrada, Dan Ashworth and Jason Wilcox into permanent positions since becoming the primary decision-makers at the club in February. Sporting director Ashworth is reporting to Berrada, with both beginning work in July. Wilcox, the club's technical director, is part of the team reporting to Ashworth.ALSO READ: United senior departure confirmed by Ashworth and Brailsford
United expect Erith to play a crucial role in that structure as they strive to find ways to return the club to the pinnacle of the sport. He will be primarily tasked with developing an elite performance environment for Erik ten Hag and the first-team squad. He was educated at Loughborough University and has since completed a Master's degree in sports directorship at Manchester Metropolitan University. He has experience in performance, health and sports science from what has been a diverse career.
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