Philippine social media has exploded with support for presidential election favorite Ferdinand Marcos Jr., driven by a massive misinformation campaign aimed at revamping the family brand and smearing his top rival. VotePH OurVoteOurFuture Read more:
But the effort to make over the family’s image appears to be translating into votes among the largely young electorate and those nostalgic for the Marcos years.
“Data show Robredo reeling from preponderantly negative messages and Marcos Jr. enjoying overwhelming positive ones,” said Maria Diosa Labiste and Yvonne Chua of Tsek.ph.They said the trend was reminiscent of the flood of posts about Duterte and his opponents in 2016 that were seen as key to his win.
Robredo, who trailed Marcos by 45 percentage points in the latest poll by Pulse Asia Research, has also been a major target. “For me, I am the victim of fake news, because there are many things that were said about me that are not true,” Marcos Jr. said.Marcos Jr.’s social media strength is the result of a “long-term investment” to rehabilitate the family brand, said Jonathan Corpus Ong, a disinformation researcher at the University of Massachusetts and Harvard University.
Members of the clan are often portrayed as victims in misleading posts claiming they receive unfair treatment from mainstream media—echoing claims by former US President Donald Trump.Sy, who sells imported cosmetics and perfumes in Manila, admitted becoming an “even more avid supporter” of Marcos Jr. after seeing posts that “attacked” him.
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