Money Saving Expert star Martin Lewis was upset as he discussed deepfake scams on ITV's This Morning
Money Saving Expert star Martin Lewis was emotional during an appearance on This Morning . The TV star was on the latest instalment of the ITV show, where he weighed in on a discussion about deepfake scams.
He appeared to have tears in his eyes as he told hosts Cat Deeley and Ben Shephard how he had been contacted by an elderly woman who lost her money after being scammed, saying it was "a disgrace". Martin spoke out after Ben noted that he featured in 43 percent of all scam ads.
"I sued Facebook in 2019," said the financial expert. "I settled for £3 million to go to set up a new anti-scam charity and a tool to report scam ads that I thought would work. It hasn't worked. I campaigned and led the campaign to get scam adverts in the Online Safety Act, which we got three years ago.
" Adding that scam ads do "enormous damage" as they are "damaging people's mental health and self-esteem" as well as the financial impact, he asked to read out a post he'd shared on social media. "I was, without any exaggeration, in tears on the back of this," he said. The star then read out the message, which said: "Just got sent an email. The spelling was awful, and it was quite tough to understand.
Lower down, the writer explained she was 78 and her disability had stopped her being able to spell. So perhaps it's a stroke or something similar.
"I've tidied it and summarised below, changing some identifying details. "She wrote, 'I invested, Martin, with Quantum when you first announced it on TV. ' I, of course, haven't announced it on TV. It was a deepfake AI video of me on social media.
'What an opportunity for me to buy my own flat. The manager there passed me through to a nice man who asked me for £350 more. By the way, this really took some tightening up to get there. He showed me it was growing.
I did what he told me to do'.
" Martin continued: "She then goes on to explain how she really wanted a flat and gave more and more money and now has nothing left to help her in the rest of her life with her disability and no flat because of it, because she trusted me. "That was what brought me to tears. "I fundamentally wish I could tell you that that was a terrible, shocking one-off and not a regular, daily, daily occurrence.
" Martin, Ben and Cat continued the conversation with fellow This Morning regulars Ashley James and Nick Ferrari, with Nick telling viewers: "The government's saying, we're taking action across government to tackle fraud, backing this with £79 million this year to protect consumers, disrupt criminals, and stop fraudsters targeting the public online. " This Morning airs from 10am on ITV on weekdays.
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