Southwest Airlines has recruited Denver sport mascots Dinger, Rocky and Bernie to help with new campaign stressing the carrier’s flexibility on baggage, change and cancellation fees and rewar…
A Southwest Airlines jetliner head down a runway for take off from Denver International Airport Tuesday, Dec. 27, 2022, in Denver. Southwest Airlines has recruited Denver sport mascots Dinger, Rocky and Bernie to help with a new marketing campaign that highlights what the carrier touts as flexible policies on baggage, change and cancellation fees and reward points.last week and unveiled ads and signs Monday in Denver.
The three hometown mascots’ roles in the “The Big Flex” campaign focus on such Southwest policies as each passenger getting to check two bags free of charge. “Denver is a large employee base for us. We’ve got nearly 7,000 of our employees working there,” Clarkson said.Starting in August, Southwest said it is ending flights to four airports and scaling back flights to Chicago O’Hare International Airport and Hartsfield–Jackson Atlanta International Airport. The airline said the cuts are due in part to challenges caused by the delay of Boeing aircraft and below-projected first-quarter earnings this year.
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