Massachusetts official warns AI systems subject to consumer protection, anti-bias laws

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Massachusetts official warns AI systems subject to consumer protection, anti-bias laws
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The Massachusetts attorney general has issued an advisory cautioning developers and business users of artificial intelligence that they must comply with state laws governing data privacy as well as consumer and anti-discrimination protections. Attorney General Andrea Campbell released the advisory Tuesday.

FILE - Massachusetts Attorney General Andrea Campbell answers a question during an interview at the State Attorneys General Association meetings, Nov. 14, 2023, in Boston. Developers, suppliers, and users of artificial intelligence must comply with existing state consumer protection, anti-discrimination, and data privacy laws, the Massachusetts attorney general said Tuesday, April 16, 2024.

“There is no doubt that AI holds tremendous and exciting potential to benefit society and our commonwealth in many ways, including fostering innovation and boosting efficiencies and cost-savings in the marketplace,” Cambell said in a statement. Misrepresenting audio or video content of a person for the purpose of deceiving another to engage in a business transaction or supply personal information as if to a trusted business partner — as in the case of deepfakes, voice cloning, or chatbots used to engage in fraud — could also violate state law, she added.

Elizabeth Mahoney of the Massachusetts High Technology Council, which advocates for the state’s technology economy, said that because there might be some confusion about how state and federal rules apply to the use of AI, it’s critical to spell out state law clearly.

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