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In a city buzzing with trendy drinks, Rocky Xu, founder of Rocky’s Matcha, is an example of taking a curiosity and affinity for culture and turning it into a successful business. Xu’s brand is known for being present at the most aspirational arts and culture events worldwide, even though it’s just his side hustle.Matcha is growing in popularity in L.A. and Rocky’s Matcha has a presence at some of the most popular and critically acclaimed cafes and restaurants in the city .
With a personal investment of $3,500, he began researching matcha suppliers with a premium product without fillers and added sugar. Like many coffee brands, he says a lot of ceremonial grade matcha comes from the same distributors in Japan and is white labeled by brands. The brand served matcha at a friend's vintage flea market in L.A. in 2022. Since then, calling Rocky’s Matcha a “traveling tea house.” Xu has popped up everywhere from the art fair Felix at the Roosevelt Hotel to Paris Fashion Week and the Venice Biennale — aspirational arts and culture events that align with Xu’s interests.
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