The ex-health secretary was eliminated from I'm a Celebrity, so was his appearance a failure?
Matt Hancock was eliminated from I'm A Celebrity despite taking on a series of tough trialsFormer health secretary Matt Hancock came third in the jungle final, against the odds.The MP defended his decision to leave his constituents behind, saying he wanted to raise awareness of dyslexia and show that politicians are human beings.Early on in his time in the jungle,A Place in the Sun's Scarlette Douglas said it brought tears to her eyes.
But Hancock wasn't humiliated. If people wanted to see him fail, he didn't. Instead he was good at the trials. That may be why the public started choosing other celebrities to do them instead. Hancock the hero wasn't what they were after.Some newspapers have reported a behind the scenes PR campaign to garner votes for Hancock. But people
Just over a year ago, the UK's early response to the pandemic, when Hancock was health secretary, was judged "one of the UK's worst ever public health failures", by two Parliamentary committees. Despite his success, getting to the programme final, Yelland believes Hancock's reputation has actually gone down amongst the wider public while he has been in the jungle. People "have a lower opinion of him than when he started this strategy".Whether Hancock is genuine or a master of PR is key to whether he can truly earn the forgiveness he said he sought.
But by entering the jungle, "he took a huge gamble," Sir Craig says. "Lots of people including me would have said 'don't do it'. People were expecting such a terrible pasting for him. What he has done is show his 'can do, don't let anything knock you down, thick skin positive attitude'. He will see it as job done."However Sir Craig believes "the jury is very much out" on whether it's enough to create a new career as a media personality.
"I think he is signalling that he knows he has done something of some enormity, to all the people who trusted him in politics, to his wife," Aitken says.
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