The toy maker has issued am apology after an error on its ‘Wicked’ doll packaging directs to an NSFW website.
Toy giant Mattel has apologised after a mistake on the packaging of its newly launched Wicked dolls linked to a pornographic website.The packaging, intended to promote the upcoming Wicked movie starring Ariana Grande and Cynthia Erivo, instead featured a web address leading to an adult site, causing concern among parents and fans. The dolls, released on 26 September, were stocked in major retailers such as Target, Amazon, and Walmart in the US.
The issue first came to light on 9 November when Sarah Genao, a customer in the US, posted images of the dolls’ packaging on X . “The official Mattel Wicked dolls link to a porn site on the box,” she wrote, sharing photos and videos of the error.The link was meant to guide users to the movie's promotional website. The mistake appears to have affected multiple doll boxes, but other merchandise for the film, such as LEGO sets and Betty Crocker baking kits, was confirmed to be unaffected.
“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this,” the statement read.
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