Margot Robbie as Barbie smiling through a mirror in Barbie
The Big Picture Mattel, the leading toy company behind our favorite things like Barbie and more, has won big in a recent case against TV producerNorton Herrick. Mattel and Herrick were reportedly talking to each other about a reality show based on toys when Mattel pushed forward to make their own show, The Toy Box, in 2017. According to Herrick, his idea was similar to that of The Toy Box and was called Playmakers.
The lawsuit has been going on for quite some time. A jury ruled recently in Mattel's favor, but the suit began back in 2018. That puts this saga at a 6-year journey for both Mattel and Herrick. According to Herrick, his show would put toy inventors in front of child judges who would look at their creations and judge them accordingly. This is a very similar concept to what The Toy Box ended up being with the exception that the series had a connection with Toys "R" Us.
The jury found that Mattel did not steal the idea from Herrick, giving the studio a pass. They would have had to pay Herrick $46.2 million in damages had the case gone his way. But it is an important case to look at when talking about intellectual property and how pitching goes with studios and the individuals doing the pitching. Herrick might think his idea was similar but the jury did not.
This Is a Victory For Matell Studios hear a lot of pitches every day and Herrick fought against the idea that Mattel came up with this on their own. To be fair to Mattel, it isn't that outlandish for a toy company to have a show where kids are the judges.
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