Max is raising the price of its Ad-Free and Ultimate Ad-Free plans starting today.
Subscribers of Warner Bros. Discovery 's Max streaming service are in for another round of increased pricing. There are currently a couple of different plan options one can choose under the Max umbrella: you can go Max with Ads, Ad-Free, or Ultimate Ad-Free. All three come with different pricing and benefits, which Warner Bros. Discovery has changed under the leadership of CEO David Zaslav.
These price changes take place immediately for new subscriptions. The Max With Ads plan remains unchanged at $9.99/month or $99.99/year. Existing subscribers will be notified 30 days in advance of their plan renewing and see price increases starting from their next billing cycle on or after Thursday, July 4, 2024. Current yearly subscribers will not see an increase until renewal.
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