The add-on will launch Oct. 5 and be included in subscriptions until Feb. 29 before Max users are charged $9.99 per month.
, the NCAA Tournament and U.S. Soccer events in addition to studio shows like “Inside the NBA.” Max and Warner Bros. Discovery Sports said more than 300 live events — including the MLB and NHL postseasons — will be available.
NBA fans will be able to watch opening night and regular season action, the inaugural NBA In-Season Tournament, NBA All-Star events and part of the postseason. The add-on will launch Oct. 5 and be included until Feb. 29 before users are charged $9.99 per month.We knew this was likely coming at some point and in some fashion. The great sports migration from linear to streaming has been slow, as some of the premier properties have only come there in dribs and drabs, but this is the biggest move yet. Warner Bros. Discovery and ESPN are the largest broadcasters of sports in the U.S.
WBD’s sports content is Tier I based on the properties they own and that is significant — the NBA, March Madness, MLB, NHL, U.S. Soccer and “Inside The NBA” are very attractive. But consumers keep getting stretched by having to purchase a new bundle, this time via streaming. At what point will it become too much?
One notable thing from this announcement is that games will not be exclusive to linear TV or streaming but will air on both at the same time. That focus on reach will be attractive to sports leagues as we head deep into the 2020s.
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