The offering will include four items — a McChicken or McDouble, four piece chicken nuggets, fries and a drink.
The promotion will include four items for $5 — a McChicken or McDouble, four piece chicken nuggets, fries and a drink — and will run for roughly a month, beginning on June 25, according to a person familiar with the offering.
"We know how much it means to our customers when McDonald's offers meaningful value and communicates it through national advertising. That's been true since our very beginning and never more important than it is today," McDonald's said in a statement to CNBC., with details being discussed and voted on by franchisees. An initial proposal for the meal did not clear necessary hurdles.added marketing funds to the equation to make the deal more appealing, CNBC reported Friday.
"Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending, which is putting pressure on the industry," CEO Chris Kempczinski said on the company's earnings call on April 30."Great value and affordability have always been a hallmark of McDonald's brand, and all three legs of the stool are coming together to deliver that at a time when our customers really need it.
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