McDonald's and other big brands warn that low-income consumers are starting to crack

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McDonald's and other big brands warn that low-income consumers are starting to crack
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Higher prices have weighed on customers in an array of industries that interact with consumers.

Some of America's best-known corporations are saying their consumers are feeling pinched by inflation as prices continue rising.. Though the pace of price growth has cooled since the Federal Reserve began raising interest rates in early 2022, consumers are still feeling the squeeze — and often tightening purse strings — as costs continue climbing.CEO Chris Kempczinski said on the fast food chain's earnings call early Tuesday.

"The categories we compete in remain under pressure with consumers continuing to carefully manage their discretionary spend as the cumulative impact of inflation on food, energy and housing cost has outpaced wage growth," Peterson said.CEO Noel Wallace said last week that volume growth has largely returned as"inflation became more benign and as pricing started to stabilize.", management has seen consumers focus on value.

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