McDonald's apologises for campaign promoting Halloween-themed dessert in Portugal using slogan 'Sundae Bloody Sundae'
It was the highest number of people killed in a single shooting incident during the Troubles and fuelled hostility towards the British army, worsening the conflict.
The controversial campaign was widely condemned on social media, with one user calling it"appalling". Another said:"Hate to do this to you McDonalds but Sunday Bloody Sunday is actually about a massacre that happened in Derry in 1972." Someone else defended the company, tweeting:"Appreciate that it can upset people here, but NI isn't the target market for Portugal's McDonalds".
Others suggested McDonald's was alluding to Irish band U2's song Sunday Bloody Sunday without knowing the real meaning behind it.Wow. Who dropped the ball on this one. @McDonalds someone needs to google Bloody Sunday and what the @U2 song was about."
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