McDonald's Netherlands has launched a campaign featuring billboards that emit the aroma of their famous French fries when approached within five meters.
Sure, you've seen billboards. But have you ever had the chance to smell one?According to a press release, the Chicago-based burger chain debuted a series of seemingly-plain yellow and red billboards in the Netherlands that contain"the distinct aroma of McDonald's French Fries ."
"In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's," the press release said."Though unseen, its presence is unmistakable, akin to the brand's iconic logo or jingle. That is why McDonald's Netherlands leveraged their iconic smell in their latest campaign."According to the release, the billboards appear empty at first glance.
The billboards were then"strategically" placed within 200 meters of McDonald's restaurants, the release said.
Mcdonald's Netherlands Billboards Scent French Fries Advertising Campaign
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