McDonald's has previously said it wants to reach 100 million loyalty program members by 2027.
McDonald's will require its U.S. operators to pay into a new digital marketing fund starting next year, according to a memo viewed by CNBC.
The switch is meant to modernize the company's marketing strategy and widen its competitive advantage as it doubles down on mobile ordering and its digital business.U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursday.
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