'This is a significant victory for small businesses throughout the world.'
McDonal’s has lost their trademark over the use of the name ‘Big Mac’ An Irish fast-food company has won a trademark case against McDonald’s over the use of the name ‘Big Mac’. The European Court of Justice said the fast food giant could not use the trademark when it came to poultry products. McDonald’s had registered the name in the European Union in 1996, but in 2017 Supermac’s applied to the EU Intellectual Poperty Office to have it revoked.
It represents a significant victory for small businesses throughout the world. ‘We knew when we took on this battle that it was a David versus Goliath scenario. The Irish restaurant chain has won a trademark battle against McDonald’s which cancels their use of the Big Mac and Mc trademarks across Europe ‘The original objective of our application to cancel was to shine a light on the use of trademark bullying by this multinational to stifle competition.
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