McDonald’s said it was taking “swift and decisive action” to control the outbreak that has sickened dozens of people, mainly in Colorado and Nebraska.
A severe E. coli outbreak tied to McDonald’s Corp.’s Quarter Pounders sickened dozens of people in the U.S., mainly in Colorado and Nebraska, and killed one, the U.S. Centers for Disease Control and Prevention said.
McDonald’s said it was taking “swift and decisive action” to control the outbreak. It removed the Quarter Pounder from restaurants in the affected areas and instructed all local restaurants to remove the slivered onions that it identified as the likely culprit from their supply chains. McDonald’s handling of the situation will be critical for how investors respond, according to Citigroup analyst Jon Tower. Key elements involve taking action to control the outbreak, taking responsibility for the situation and over-correcting on food safety messages and investments, he wrote in a note to clients.
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