McDonald's is fighting back against viral tweets and media reports that it says have exaggerated its price increases.
Thursday, May 30, 2024 2:08PMMcDonald's is fighting back against viral tweets and media reports that it says have exaggeratedIn a post on the company's website Wednesday, McDonald's U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald's said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.
Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in Connecticut that cost $18, calling the price "an exception." He noted that franchisees own and operate 95% of U.S. McDonald's locations and set their own pricing but "work hard to minimize the impact of price increases."
Still, the Chicago burger giant said the cost of some items have seen bigger price jumps than the Big Mac. The average price of medium fries was $2.29 in 2019 and is $3.29 now, a 44% increase.
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