A new season of the popular BBC franchise kicks off with Paddy McGuinness at the helm, but even his energetic charm can't liven up a visit to a bread factory.
Despite new presenter Paddy McGuinness's cheeky-chap energy, a visit to a bread factory made for stodgy viewing. A popular BBC franchise is in crisis following the departure of a high-profile yet ultimately controversial host. The outlook is dire, the pressure to find a suitable replacement intense. Step forward Paddy McGuinness.
McGuinness’s ability to bring spark to an ailing BBC brand was impressively displayed when he was part of the in 2023, saying he wanted to spend more time with his family. However, it was later reported that allegedly “inappropriate” comments made by the presenter to staff at a Nestlé factory in York were a factor. “The experience of some of the team taking part in the filming had not been a pleasant one,” went a Nestlé staff memo that raised more questions than it answered. Paddy McGuinness with co-presenter Cherry Healey at the Warburton’s factory where he had a weekend job as a teenager (Photo: Kieron McCarron/BBC/Voltage TV) It is fair to say that British television has managed to carry on following Wallace’s banishment from the airwaves. Certainly, does not appear to have been unduly impacted. Though generally a fun watch, the show’s charm has more to do with the behind-the-scenes peek it provides into the manufacturing of beloved household products than with the magnetism of its stars. McGuinness, in other words, didn’t have particularly big shoes to fill as he followed on from the Christmas special by kicking off his first season proper alongside returning co-host Cherry Healey. There weren’t many surprises in a well-meaning, if ultimately dull episode that ticked along like clockwork. McGuinness had clearly been instructed to “be himself”, and was he ever, as he visited Warburtons bread plant in his hometown of Bolton. Alas, not even this turbo-powered cheeky chap could turn a big boring bread factory into a dough-themed Willy Wonk
TELEVISION BBC PADDY MCGUINESS CONSUMER PRODUCTS FACTORY TOUR
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