Seán McGirr, creative director of Alexander McQueen, discusses the purpose of fashion shows in the age of social media during Vogue Conversations. He emphasizes the importance of bringing new energy and provoking thought, highlighting his recent spring/summer 2025 collection staged at the École des Beaux-Arts in Paris. McGirr also draws inspiration from the late Lee McQueen's groundbreaking shows and the unique spirit of London's fashion scene.
When London’s Lightroom first opened the doors to Vogue: Inventing the Runway – an immersive, stomach-soaring exhibition charting the evolution of the fashion presentation from the cloistered salons of Charles Frederick Worth to the livestreamed spectacles of Pharrell Williams’s Louis Vuitton – it set out with answering one simple and increasingly slippery question: what is the purpose of a fashion show and who is it designed to serve in the age of mass social media viewing.
” The set designer Tom Scutt had no more than two months to create the illusion of a ruined catwalk, over which models filed through plumes of dry ice until the emergence of that Banshee dress – perhaps an indirect nod to the moment Shalom Harlow closed Lee McQueen’s legendary No. 13 presentation, which is among three of the late designer’s shows now projected on Lightroom’s 60-foot screens. “The collection finishes and the energy changes in the room.
FASHION SHOWS CREATIVE DIRECTOR ALEXANDER Mcqueen LONDON FASHION SOCIAL MEDIA
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