I’ve been a business, gaming and technology journalist for more than 25 years. Follow me on Twitter @gbitses. My work has appeared in outlets including USA Today, Rolling Stone, Dateline NBC, Polygon, PCGamesN, PC Gamer, VentureBeat/GamesBeat, UploadVR and 75 newspapers in the U.S. and overseas.
, partly because green products tend to be more expensive. But even if customers don't actually buy a company’s more sustainable products, they see it cares about the environment.
"We're seeing better reporting, which allows us to make better assessments of companies," Barr says."In some cases in the past, companies weren't doing a very good job of taking inventory of all the greenhouse gasses they have in their value chain, whether it's from suppliers, the products they produce or their own operations."
For a company with as much agricultural investment as Philip Morris International, net zero isn't just about reducing emissions."It's also about preserving natural ecosystems and biodiversity," Motles says, adding that the company wants to become"forest positive" by completely eliminating deforestation from its paper supply chain and investing in replanting.
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