Meet 9 Creative Innovators Who Are Changing Luxury as We Know It

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Meet 9 Creative Innovators Who Are Changing Luxury as We Know It
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The luxury market continues to evolve and names like Alex Hirschi as well as Six Senses founder Sonu Shivdasani are making an impact. Here's how.

The luxury world tends to focus on products, services, and experiences. But every so often, it’s good to remind ourselves that without hardworking individuals, there’d be no fine hand-rolled cigars, stylish home furnishings, watch-collector meetups, or Maldivian overwater villas to enjoy.issue are devoted to such talented people. Below, you’ll meet nine of the most exciting voices in luxury, from a pioneering yacht world executive to a ground-breaking wine farmer, and more.

“My influences, by principle, are based on color, unique marriages between textures, and an unconventional approach to the ordinary,” he says. “The fundamentals that drive my work have always been what feels natural and honest.” Having raised $24 million, the three are now in a race to create the world’s first hydrogen-powered electric business aircraft. In February, Beyond Aero’s initial two test flights of a G1 ultralight, retrofitted with Beyond Aero’s electric engines and hydrogen fuel cell, went as planned—noteworthy because the propulsion system is only three years old, compared to many flight programs that can take a decade.

Guillotin pushes back against the naysayers, noting her BYA-1 jet provides a better case for regional use than shorter-range eVTOLs. She acknowledges potential pitfalls but believes a smart business plan and emerging technology will result in the world’s first hydrogen-powered business jet. “Remember, we’re surfing just one wave of a larger ecosystem—a massive hydrogen initiative led by Airbus, while we’re focusing on business aircraft,” she says. “It’s moving faster than anyone expected.

Seddiqi, 39, who is also chief marketing and communications officer of her family’s business, started the forum at Dubai Watch Week in 2015 and now organizes events around the world. While it has helped attract more customers, there’s also hope the exposure will encourage a new generation to join the industry. “We used to hear brands saying, ‘Oh, my God—we can’t find enough watchmakers,’ ” she says.

To maintain the atmosphere, Seddiqi installed a committee to ensure priority is given to brands presenting global launches, new collections, limited editions, and intriguing experiences. It’s a step that’s likely to help Dubai Watch Week maintain its position as the hottest horological ticket outside of Switzerland.’s Baa Atoll—in 1995. He’d first visited the island nation eight years earlier with his now-wife, model Eva Malmström, who’d been photographed on its beaches.

“I wouldn’t do anything that I felt would threaten my ability to work in my studio: I wouldn’t have children, wouldn’t have property. I certainly didn’t want a mortgage, because then I’d have to think about money. And I didn’t want to think about money. I wanted to think about art.” , an illuminated manuscript she initially wrote 50 years ago, with an original creation myth and a revisionist view of history. When she tried to find a publisher in the 1970s, however, she came up empty.

Working with CEO Alberto Galassi, de Vivo was essential to Ferretti’s turnaround. “As a consultant, I’d devised the strategy we used,” says de Vivo. The pair took a cold, hard look at the once-revered conglomerate, then on financial life support. They shuttered one of its seven brands and sold another.

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