Marisa Hordern first launched Missoma from her kitchen table; now, the A-list-approved jewellery brand is loved by the most stylish women in fashion. Stylist discovers how she made it happen.
, a stroll down the street, the person jumping up and down next to you at a festival, on celebrities and on your best friends. The brand’s glittering chains and statement earrings are all around us. Just this week Missoma launched aBut how did a jewellery brand get here? To a place where it has seen sales grow from £1 million to £33 million in the past five years.You may also like
“Missoma carved out a category that didn’t really exist – design-led, refined pieces that were delicate and durable, but also affordable and accessible,” explains Hordern. Now, the market looks completely different – self-gifting jewellery hasn’t only become accessible but it’s a fundamental way in which women shop.
Longevity and authenticity are evidently a huge part of the success. “Who has that kind of a relationship with a brand?” asks Hordern. “We were together to talk about new designs and we are both still as excited now as we were when we first met around my kitchen table with some sand and some shells and ideas of what we wanted to create.”
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