Kennedy has a bigger audience on TikTok than Biden or Trump.
In the polls, Robert F. Kennedy Jr. is a long shot independent presidential candidate, struggling to compete against the well-funded incumbent and his spotlight-grabbing predecessor. But on TikTok, Kennedy is a towering figure,“RFK Jr is making some of the best political candidate TikTok content ever made,” news content creator V Spehar recently posted on Threads, adding: “This is not an endorsement, I’m just saying he’s broken through and is hitting millions of views day after day.
Lauren is “a very, very good communicator,” said Olivia Nuzzi, a political reporter for New York Magazine, who said she thinks of Lauren as “a political influencer — somewhere between an activist and a reporter and an operative.” At a time when polling shows that many young voters are skeptical of institutions and “not excited about either major party’s candidate,” she said, “Link understands how to make complex issues and complex individuals palatable on the internet.
That same month, Trump did a town hall on CNN, and “CNN viewers were apoplectic,” Lauren said. “They were melting down. They were upset that Donald Trump was on their network. And so I got on TikTok and said, ‘These viewers need to calm down. You can’t live in your little silos … Trump has every right as a former president to go on any network.’”
Lauren says his politics have evolved since he was a college student. “When I was living in New York going to NYU, my political beliefs were a bit more one way. Then as you grow, you evolve, meet more people and you travel, your political views shift. I consider myself just an independent thinker, because I’m gonna call it like I see it, whether you’re Republican or Democrat.
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