Gen Z is making the fashion industry more sustainable with its increased eye for clothing that is not made from cheap fabrics that will waste away at a…
Gen Z-ers are beginning to enter the real world and start careers, and with that comes the generation's affects on life and fashion.
Despite the waste stemming from fast fashion, brands are able to attract Gen Z shoppers with style and low prices. "The huge problem that Viviene New York is trying to help is helping these brands to target young people more effectively because people do not know where to start," said Struck."We are trying to build between those who want to, you know, contribute positively to our society and planet and future and the brands that are out there and are actually, you know, creating that future where that can happen.
According to Lu, the increased efforts by Gen Z-ers to raise awareness of clothing sustainability will help lead to the fast fashion industry making more sustainable products.
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