Burnley born entrepreneur who put Whoopi Goldberg, Michael Douglas and Charlie Sheen in the spotlight turns sandwich making into an art form and is on track to turn over £1M
"If you have an idea for a business just go for it would be my advice,"said Alex."So many people let opportunities pass them by, listen out for them and grab them when you can."
Re locating to London Alex saw his first business opportunity when he met his landlord's father in law who imported rubber flooring from Serbia. They joined forces and the business went from strength to strength. Alex moved back up North and then, in 2012, a customer went bust and that was the end of the business.Alex recalls:"It was horrendous. After nine years we had to lay people off who had been with us from the start.
Alex was supplying his product to the Ancoats branch of the General Store group and also Selfridges. All was going well then came the pandemic and orders stopped coming in overnight.At the same time the General Store lost its sandwich supplier so they asked Alex if he could make some.
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