A. Roege Hove, P.L.N. and Latimmier are to brands to watch.
has launched a new incubator programme to help nurture the next generation of designers coming out of the region.
“It is with great pleasure that we announce CPHFW NEWTALENT, a talent support scheme that will look to strengthen the future of our vibrant creative industry,” Cecilie Thorsmak, CEO of Copenhagen Fashion Week, tells. “It is a vital step we have taken to provide an encompassing programme for [our] talents to build their brand on an international scale and to introduce them to our global audience.
The programme – which is sponsored by Circulose and is similar to the British Fashion Council’s NEWGEN initiative – will provide financial support to three rising designers for three seasons, as well as mentorship from top industry figures, including Ida Petersson, buying director at Browns Fashion, Christopher Morency, chief brand officer at Vanguards and Clara Cornet, head of fashion and beauty strategic partnerships at Instagram.
While Røge Hove has enjoyed tremendous success in the past year – with stockists such as Browns, Ssense and Farfetch – having the systems in place to keep up with the brand’s growth, particularly from a financial perspective, has proved a challenge for the rising brand. “Cash flow has been a big problem,” the designer explains. “Sometimes people think money is only an issue if you don’t really sell that much but it’s important for us to be able to grow.
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