Meet the two car start-ups who are creating the new automotive future
, from concept through to production, he also had a spell at Faraday Future, the bold but troubled start-up that never succeeded in launching a car.
The Canoo approach is far more modest, aiming at what customers want and need, rather than offering them up the ultimate in desirable design. ‘Two years ago, Canoo began with a simple question: ‘How can we make electric vehicles easier to access and a more sensible option for people living in cities?’, the company states. Their LA location is an undeniable generator of ideas, for this is a city where traffic is a way of life.
Up the coast, another start-up has similar ideas. Only this time, the backing is more conventional. Cruise is General Motors’ autonomous car division, astudio that wants to absorb its high-tech surroundings. Cruise’s first concept, unveiled this week, is the Origin, another lozenge-like living room on wheels that’s due to begin testing soon. Canoo, on the other hand, is already inviting Angelenos to become early adopters and sign up for ownership free transit.
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