Meghan Markle has soft-launched her lifestyle brand, American Riviera Orchard, but a PR expert has warned that 'it looks like people are panicking to try and make money back'
Meghan Markle 's foray into lifestyle branding with American Riviera Orchard has sparked concerns of financial desperation, according to a PR specialist. The Duchess of Sussex, who undertook a soft launch of her brand in March with plans to retail a variety of products including foodstuff, home wares, and pet nutrition, has yet to dazzle with an official business launch.
He further speculated on the potential success routes the brand could take: "Maybe one of the products will be a hit, or maybe she will team up with the right manufacturer or right company."His outlook remained sceptical: "But outside looking in right now, it looks like people who are panicking to try and make money back.", reports the Express.
Mr Yanofsky also questioned whether Markle's fan base was substantial enough to buoy the fledgling enterprise, adding, "It all comes down to this - is the base of fans for Meghan big enough to support this?" Investors, he warned, should be apprehensive: "Can it catch up with what it should be by the time the money runs out?"
"They are pretending they have a brand. Maybe it becomes one through the back door, but right now it is ominous if you are trying to make money."
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