The Duchess of Sussex's new Montecito-based brand will be a huge opening success thanks to her 'brand power', brand expert Hayley Knight told FEMAIL.
The Duchess of Sussex's new lifestyle brand was launched on Instagram last night. READ MORE:Meghan Markle will likely make six figures within weeks of officially launching American Riviera Orchard, a brand expert has claimed.
Hayley also said it 'makes sense' that the Duchess has decided to launch a lifestyle brand following the success of competitive A-list brands such as Gwyneth Paltrow's Goop and Kourtney Kardashian's Poosh, adding that the Duchess 'wants to place herself among celebrity counterparts'. So far, little has been shared about what American Riviera Orchard will look like when it officially launches, however Hayley believes it's safe to assume it will target 'the mid to upper market', with Meghan 'leaning into the brand and her personal style'.The Duchess's new lifestyle and cooking brand launched on Instagram last night with a glossy Instagram video
She added Meghan will likely move on to selling her 'own range' of products that she will claim to use herself, which will be 'a hot selling point'. American Riviera Orchard was launched on Instagram and via its new website on Thursday night with a slick video to accompany the brand, which featured Meghan in her kitchen mixing batter in a bowl.
In 2018 when she was living in the UK as a working royal, Meghan bonded with survivors of the Grenfell Tower fire when she joined a community kitchen in the area and had no qualms with pitching in to help create meals. 'The LA, clean living aesthetic has been thoroughly thought out by wellness titans such as Jessica Alba, Gwyneth Paltrow and Poosh. Less than 24 hours after her new brand announcement, the dedicated Instagram page had just shy of 350,000 new followers, although nothing yet in the way of product teasers.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Meghan Markle will 'make six figures' within weeks of launching American Riviera Orchard, brand...The Duchess of Sussex's new Montecito-based brand will be a huge opening success thanks to her 'brand power', brand expert Hayley Knight told FEMAIL.
Read more »
Meghan Markle baffles fans with 'word salad' name of new brand 'American Riviera Orchard' which is...Meghan Markle has launched a luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video. The Duchess is seen cooking in a stunning rustic kitchen, while a woman's hands are seen arranging pink and white flowers.
Read more »
Meghan Markle baffles fans with 'word salad' name of new brand 'American Riviera Orchard' which is...Meghan Markle has launched a luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video. The Duchess is seen cooking in a stunning rustic kitchen, while a woman's hands are seen arranging pink and white flowers.
Read more »
Meghan Markle baffles fans with 'word salad' name of new brand 'American Riviera Orchard' which is...Meghan Markle has launched a luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video. The Duchess is seen cooking in a stunning rustic kitchen, while a woman's hands are seen arranging pink and white flowers.
Read more »
Meghan Markle Launches American Riviera Orchard Lifestyle BrandMeghan Markle, the Duchess of Sussex, has launched her new lifestyle brand called American Riviera Orchard. The brand was introduced with a stylish Instagram reel featuring the Duchess in her elegantly designed kitchen and showcasing her regal presence.
Read more »
Meghan Markle 'using Princess Diana's legacy' to promote new business, claimsMeghan Markle unveiled her new lifestyle brand American Riviera Orchard on Thursday.
Read more »