BRAZILIAN plastic shoe brand Melissa is riding on Gen Z trends of style and values.
anniversary party in SM Aura on Nov. 10, Melissa Philippines Marketing Manager Joy Dauz took us around to have a look at the shoes, made with recyclable and vegan Melflex, special for incorporating scent into its PVC material. The brand was founded in 1979, a part of Grendene SA in Brazil. One sees platform shoes in bright colors made of their PVC material, mixing in 1990s and Y2K nostalgia touched by a little bit of the ’70s by way of the nostalgia manufactured for that period in the 1990s.
They have also included bigger sizing to accommodate more diverse sizes and unisex dress styles. “Young, fashionable, edgy. The Brazilian culture in itself has no limits. It’s inclusive,” she said.
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