Mercedes-AMG launches a groundbreaking partnership with Adidas, marking a significant shift in the team's image. The collaboration introduces a 150-piece collection featuring both performance-driven team wear and stylish lifestyle pieces designed with input from female fans. The collection, available now, includes a range of apparel for drivers, mechanics, and enthusiasts alike.
A new Mercedes-AMG era began yesterday, though it had little do with who's driving which car. In the German town of Herzogenaurach, the team’s first Adidas collaboration was unveiled in a blowout global showcase. The sportswear giant replaced Mercedes’ longtime outfitter, Tommy Hilfiger, as the provider of a new kit for all members of the team — itself part of a 150-piece debut collection of team merch that goes beyond pit wall uniforms.
Mercedes-AMG x Adidas Premium Woven Fleece Top Mercedes-AMG x Adidas Premium Sweat Vest Mercedes-AMG x Adidas Team Jacket George Russell, who's been avidly flexing in Adidas gear on Instagram since the new year, nodded to NFL legend Deion Sander's famous line about style and performance. “If you look good, you drive a couple of tenths faster, so that's going to help us,” he joked while discussing the new partnership.
Fashion Mercedes-AMG Adidas Formula 1 Fashion Sponsorship
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