Mercedes boss Ola Kallenius added the carmaker won't reduce its prices but offer more 'value' to customers
The carmaker will increase the number of combustion and hybrid vehicles it offers this year. U.S. dealers were told Mercedes would no longer tell shoppers what kind of vehicle they should buy. 25 new and updated Mercedes models will arrive in American showrooms this year. Mercedes -Benz will stop trying to shove battery- electric vehicles down the throats of American consumers and become more flexible with its powertrain strategy, letting the market dictate what kinds of vehicles it should sell.
” “Every dealer body is concerned with this transition to electrification and whether it matches the consumer's pace,” president of Benzel-Busch Motor Car Group and Mercedes-Benz dealer board chairman Joseph Agresta Jr. said. “We've all seen a leveling off to some degree of customer demand for BEVs. So we should have powertrains that customers want.
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