Digital rights group Merlin introduced Merlin Connect to help emerging tech platforms easily and flexibly license independent music.
Indie digital rights group Merlin is launching a new initiative today called Merlin Connect, aimed at helping up-and-coming social and tech platforms license independent music. The new program, which will work on an application basis, is aimed at helping promising startups utilize music while also helping Merlin’s labels and distributors, and thus indie artists, get paid for their use.
Merlin says the program will be aimed at creating fair value for music, as well as marketing opportunities and the development of relationships with the next generation of platforms early on in their existence.
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