More than 800,000 are expected to visit places on the Wirral, Southport, and in Liverpool
Merseyside is on track to see an extra £77m generated from visitors by 2025 according to a new report.
Over the last year, a number of major events have been held across the Liverpool City Region from the Eurovision Song Contest to the 151st Golf Open in Hoylake. In 2024, music artist Taylor Swift is due to perform three sell-out shows at Anfield Stadium and the On The Waterfront Festival will return.
The Wirral has seen an increase in visitor numbers with nearly 2m more in 2022 compared to 2021 and an additional £128m generated that year compared to 2021. Hotel occupancy and the number of people in full time jobs was also up. According to the council, the year “should be a celebration of Wirral people and places and a showcase for its creative communities and the power of culture and heritage in regeneration.”
£147,000 will also be given out to local organisations “to deliver a lasting legacy” and “deliver events and activities of all kinds in their localities.” This is expected to be launched at the end of the 2023 financial year.
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