Meta Is Asking Users for Handouts Amid New Regulations in Europe

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Meta Is Asking Users for Handouts Amid New Regulations in Europe
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For now, the subscription fee will cover all additional linked accounts, but Meta will charge for those extra profiles in the spring.

Being waterboarded with advertisements sort of feels like second nature on the likes of Facebook and Instagram, but for some in the EU willing to pay, that will change. Meta revealed its subscription service to access an ad-free version of Facebook and Instagram in a blog post Monday. Users in several European countries will now have the option to pay anywhere from €9.99 on desktop or €12.99 on mobile—that’s about $10.60 and $13.

But we respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.” Earlier this month, news broke that Meta was toying with having users pay for an ad-free experience on its platforms. This new subscription system is Meta’s attempt at navigating through the EU’s recent regulations, which clamped down on Big Tech abusing data privacy and targeted ads.

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