Reuters reports that Meta will specifically not make its AI advertising tools available to political marketers ahead of the presidential election cycle.
Facebook is no stranger to moderating and mitigating misinformation on its platform, having long employed machine learning and artificial intelligence systems to help supplement its human-led moderation efforts. At the start of October, the company extended its machine learning expertise to its advertising efforts withreports Monday that Meta will specifically not make those tools available to political marketers ahead of what is expected to be a brutal and divisive national election cycle.
Meta's decision to bar the use of generative AI is in line with much of the social media ecosystem, though, as Reuters is quick to point out, the company, "has not yet publicly disclosed the decision in any updates to its advertising standards.
Meta does allow for a wide latitude of exceptions to this rule. The tool ban only extends to "misleading AI-generated video in all content, including organic non-paid posts, with an exception for parody or satire," per. Those exceptions are currently under review by the company's independent Oversight Board as part of a case in which Meta left upenacting technical and policy safeguards in the development of their future generative AI systems.
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