While it's grown at a steady clip, Threads still lacks the scale and influence of the platform it set out to disrupt.
— Meta's "friendlier" version of X/ Twitter — has amassed more than 175 million "monthly actives" since launching a year ago this week, Meta CEO Mark Zuckerberg announced Wednesday morning.While it's grown at a steady clip, Threads still lacks the scale and influence of the platform it set out to disrupt.
"My daughters would want me to mention that Taylor Swift is now on Threads — that was a big deal in my house."Swifites are a big part of that trend, with TTPD, a tag about Taylor Swift's new album "The Tortured Poets Department" ranking as one of the top five tags over the past three months.TikTok and X, despite all the controversy that surrounds them, are vastly different in reach but both continue to give rise to news and trends that drive conversation.
For Threads, it's not yet clear that "friendly" conversation can create the same kind of spark, and maybe that's what Meta wants.Whether that drives the kind of engagement that the company can ultimately monetize is a big open question.Share on linkedin
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