Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.from Tom Alison , who heads up the Facebook app for Meta , he says that the service is shifting to reflect an “increased focus on young adults ” compared with other users.
If any of this sounds familiar, it’s because Meta executives have been trying to win over “young adults” for years in an effort to better compete with TikTok. Mark Zuckerberg said almostago that he wanted to make young adults the company’s “North Star.” And Alison and Zuckerberg have both been talking about the Facebook app’s pivot to aThat shift is now well underway.
Tom Alison Young Adults Mark Zuckerberg Facebook App Young Adult Meta Social Network
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