Meta accelerates its plan to develop smart glasses that could replace smartphones as the primary computing device.
Meta plans to add displays to its Ray-Ban smart glasses as soon as next year, as the US tech giant accelerates its plans to build lightweight headsets that can usurp the smartphone as consumers’ main computing device. The $1.5 trillion social media group is planning to add a screen inside the $300 sunglasses it makes and sells in partnership with eyewear group EssilorLuxottica, according to people familiar with the plans.
The updated Ray-Bans could be released as early as the second half of 2025, the people said. The small display would be likely to be used to show notifications or responses from Meta’s virtual assistant. The move comes as Meta pushes further into wearable devices and what chief executive Mark Zuckerberg hopes will be the next computing platform, as rivals such as Apple, Google and Snap also race to develop their own similar products. In September, Meta unveiled its augmented-reality glasses prototype Orion. According to people familiar with the matter, the company has accelerated Orion’s development following the enthusiastic response of early testers. These people said Meta had brought forward plans to turn the device into a consumer product, though any release is still likely to be years away. Orion’s compact design, lightweight frame and innovative displays, which overlay 3D content on to the real world, have been hailed as breakthroughs after years of failed AR headsets, including Google-backed Magic Leap and Microsoft’s Hololens. Meta declined to comment on its smart glasses strategy. But in mid-December, Andrew Bosworth, its chief technology officer, wrote that 2025 would be “the most important in the history of Reality Labs”, the unit that builds its glasses and Quest virtual reality headsets. Reality Labs has been lossmaking since its creation in 2020 as part of Zuckerberg’s long-term bet on the metaverse. The division lost $13 billion in the first three quarters of 2024, and generated only around $1 billion in revenue
SMART GLASSES META RAY-BAN AUGMENTED REALITY METAVERSE
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