Meta is rolling out the feature, called AI Studio, to try to court creators and further integrate its artificial intelligence software into its most popular consumer products.
nstagram parent Meta Platforms Inc. will let users create their own AI-powered chatbots and add them to their profiles, an effort to court creators and further integrate the company’s artificial intelligence software into its most popular consumer products.
The feature, called AI Studio, lets creators with professional accounts make a custom AI chatbot that is “an extension of themselves” and can answer common questions from fans or followers. People can tell their bot what types of questions to answer, or which topics to avoid, Meta wrote in aThe broader universe of Instagram users will be able to make a themed chatbot for their profile, for example a bot focused on mixed martial arts, dining or pets. Meta first announced AI Studio last September.
Meta has been spending aggressively on AI in recent years, and Zuckerberg has been open about his expectation that the company will develop some of the best chatbots in the world. It already offers its own AI chatbot, called Meta AI, inside Instagram, WhatsApp and Facebook. Meta released its most recent large language model, the technology used to power chatbots, earlier this month. That new model can solve complex math problems and analyze entire books almost instantly, and also allows users to generate new images of themselves in various scenarios using only a text prompt.TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
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