Social media company says it has seen ‘promising results’ in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian
Meta, parent company of Facebook and Instagram, will begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide.Meta, parent company of Facebook and Instagram, will begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide.
“This process is done in real time and is faster and much more accurate than manual human reviews, so it allows us to apply our enforcement policies more quickly and to protect people on our apps from scams and celebrities,” David Agranovich, director of global threat disruption at Meta, told reporters on Monday.Meta will also use the same facial recognition technology to allow users to upload a video selfie to reclaim their account when it has been hijacked by scammers.
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