The new policy goes into effect in 2024.
Meta will require political campaigns to disclose their use of artificial intelligence in political ads, a new policy that could shape how the new technology is used in the 2024 elections.on Monday, states that the policy is meant to “help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI.” It goes into effect next year and will be required globally.
However, advertisers don’t need to disclose when ads are changed in ways that are “inconsequential” in regards to the issue raised in the ad, such as cropping or color-correcting, Meta said. The social media giant also promised to crack down on advertisers that fail to comply. “If we determine that an advertiser doesn’t disclose as required, we will reject the ad and repeated failure to disclose may result in penalties against the advertiser,” the company said in its unsigned blog post.
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