Michael Mauer, Porsche's Vice President of Style, reflects on his 20-year journey of designing iconic sports cars, maintaining a passion for the future of the brand.
When it comes to making cars, there are few roles more important than the one responsible for penning the shapes and silhouettes that come to define a brand. Within the rarefied world of car design , sitting at the top of the tree of storied sportscar maker is arguably the top job – something Michael Mauer has done for more than 20 years now as the company’s vice president of style.
From his role as the chief custodian of one of the most iconic sportscar shapes in the world to bringing bold new cars like the Panamera, the hybrid Porsche 918, and the all-electric Taycan, Mauer’s time at Porsche has been eventful to say the least. Reflecting on two decades of Porsche design, Mauer is modest about his past achievements but still as passionate about the future of the German carmaker as he was on the first day of the job. 'In order to keep a design language fresh, you need to give the design department the opportunity to think really without limitations about the future,' Mauer says, speaking in Porsche’s design studio in Weissach
Porsche Michael Mauer Car Design Iconic Designs Automotive Industry
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