You don't need to be an influencer with hundreds of thousands of followers to have a real-world impact during a crisis, according to a new study published in the Australasian Journal of Information Systems.
Micro-influencers play pivotal role in crises, study reveals retrieved 28 March 2024 from https://phys.org/news/2024-03-micro-play-pivotal-role-crises.html
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