Looks a lot like Google's AI Overviews, hopefully without some of the early unfortunate summaries
Microsoft is adding generative search to Bing despite the search engine's market share showing no increase after prior AI tech additions.Microsoft gave the example of a user searching for"What is a spaghetti western?" to which Bing would serve up an AI-generated block of text about the film genre, its history, origins, along with examples.
Redmond added:"The regular search results continue to be prominently displayed on the page like always." It's a tricky thing to implement, not least because of the controversy surrounding clickthrough rates and AI-generated summaries. For its part, Google said:"We see that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query," in its announcement.
"The generative search experience is designed with this in mind, including retaining traditional search results and increasing the number of clickable links, like the references in the results."as it graduated from an optional experimental feature to something more mainstream. One infamous example was adding glue to pizza to make cheese stick, or consuming a rock daily.
For fun, we asked Microsoft Copilot how it would make Bing more popular. Oddly, its top recommendation was:"Ensure accurate and relevant search results." ®UpdatedAnalysis
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