Is it an ad? Or serious infosec advice?
In its ongoing effort to boost the usage of its Edge browser, Microsoft is marketing the software to users of its Defender security suite with an unusual prompt – and drawn criticism for blurring a line between advising and advertising.
Setting aside the supposed security merits of tying Defender to Edge, the issue here is that Microsoft's solicitation to switch to Edge is made more compelling by use of an interface element that resembles a prompt, rather than clearly being an advertisement. Asked to address the claim that the Edge ad represents a dark pattern, a Microsoft spokesperson replied:
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