Stuffing it full of AI hasn't helped, so let's try financial incentives
We're not saying Microsoft is desperate for people to use Bing, but a $1 million sweepstakes that grants entries to users of the search engine sure quacks like a duck.last month, is open to anyone with a Microsoft account and a willingness to rely on Bing'ssearch results. As is often the case with sweepstakes like this, entrants can gain multiple chances to win if they keep performing various tasks, many of which have to do with using Bing, to earn virtual tickets.
More recently, Microsoft has tried to boost Bing's profile by adding its ChatGPT-based Copilot AI bot to the service in 2023, a project that resulted inthis past summer also haven't amounted to much, with Bing's market share briefly surpassing 4 percent last month before dropping back down into the mid-3-percent range at the beginning of this month.
In other words, nothing else has worked so far, so why not try giving away a million bucks to anyone willing to make the change – at least temporarily until they reach their maximum 200 entries in the contest, with the entry period closing at the end of December. As we noted above, the contest kicked off last month and could very well be the reason for the slight bump in Bing's share of the search engine market in October that seems to have already abated. Whether it'll give Bing a further boost between now and the end of the year remains unclear.
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