Microsoft is running full-page ads in UK papers, promoting its Activision Blizzard merger plans and claiming it will be able to bring Call of Duty to 150 million more players.
and “result in higher prices, fewer choices, or less innovation” for players.
It suggested the simplest way to ensure there isn’t a significant lessening of competition would be to block the deal entirely or implement a partial divestiture of Activision Blizzard that would see parts of the business such as Call of Duty sold off and removed from the equation.
The CMA has raised concerns that Microsoft could choose to apply a range of tactics to stifle competition if the deal is approved. These include withholding games or content from rival
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